000			01613nam a22002057a 4500
005			20240212114950.0
008			240212b |||||||| |||| 00| 0 eng d
020			_a9780143461302
082			_a658.4012 _bBIJ
100			_aBijapurkar, Rama _914242
245			_aCustomer in the boardroom?: _bcrafting customer-based business strategy
260			_bPenguin Random House India _aHaryana _c2021
300			_axxiii, 269 p.
365			_aINR _b399.00
490			_aIIM Ahmedabad Business Books
520			_aThe business strategies of most companies in India are marked by the supply-sided, tunnel vision of the market and obsessively competitor-centred approaches. Customer in the Boardroom highlights the need for companies to embed customer centricity into the heart of their business strategy development process, if they are to continue to grow profitably and secure their future. Rama Bijapurkar presents a compelling treatise on how to develop business strategy around the world of customers rather than the world of competitors. She draws a sharp distinction between the ‘market = industry size’ and the ‘market = customers with needs’ bases for developing business strategy. Replete with anecdotes, examples and cases from India Inc, the book draws on the author’s vast experience in consulting and teaching and places equal emphasis on both the theory and the practice of bringing the customer into the boardroom. (https://www.penguin.co.in/book/customer-in-the-boardroom/)
650			_aCustomer relations-Management _915667
650			_aStrategic planning _913339
942			_cBK _2ddc
999			_c5982 _d5982