000			01812nam a22001937a 4500
005			20240214175331.0
008			240214b |||||||| |||| 00| 0 eng d
020			_a9780367862220
082			_a153.35 _bDIN
100			_aDing, Min _914359
245			_aLogical creative thinking methods
260			_bRoutledge _aNew York _c2020
300			_axiv, 218 p.
365			_aGBP _b49.99
520			_aUsing a new, systematic framework, this illuminating book turns ideation into a task anybody with sound logic and a determination to learn can do, and do well, by separating the process from the outcome. In a competitive marketplace, all firms must constantly innovate to create sustained shareholder value. The main roadblock in innovation is ideation: the identification of value-creating ideas, often seen as the work of innately creative people. This first-of-its-kind textbook demonstrates that anyone can ideate through specific logical processes that require no creativity when used, but generate valuable and creative outcomes. To help students master and apply these methods, the book is filled with innovation examples across many sectors that can be explained and recreated using a specific LCT method. The book also includes exercises that enable readers to practice applying each method to solve real life innovation challenges. Upper-level undergraduate and postgraduate students of innovation, creativity, and new product development will appreciate the demystification of ideation into a problem that can be solved by applying a series of rigorous, defined methods that can be followed without ambiguity. (https://www.routledge.com/Logical-Creative-Thinking-Methods/Ding/p/book/9780367862220)
650			_aCreative thinking _915731
650			_aCreative ability _912808
942			_cBK _2ddc
999			_c6104 _d6104