000			01878nam a22002177a 4500
005			20240214180658.0
008			240214b |||||||| |||| 00| 0 eng d
020			_a9780367569891
082			_a352.748 _bDIN
100			_aDinnie, Keith _914362
245			_aNation branding: _bconcepts, issues, practice
250			_a3rd
260			_bRoutledge _aOxan _c2022
300			_axxxiii, 267 p.
365			_aGBP _b43.99
520			_aNation Branding: Concepts, Issues, Practice provides a theoretical framework, alongside insightful examples from the practice of nation banding, in which the principles of brand strategy and management are applied to countries globally. This new edition has been comprehensively updated and its influential original framework modified to reflect the very latest changes in the field. It remains an accessible blend of theory and practice rich with international examples and contributions. Updates to this edition: New Academic Perspectives and Practitioner Insights in each chapter Updated and new cases from a broad range of nations and cultures Fresh coverage of online branding and social media New material covering the critical and ethical issues of nation branding, including the limitations Updated references and sources Updated online resources, including PowerPoint slides and Instructor Manual with end-of-chapter discussion points and suggested answers This is an essential introduction to nation branding for students of Marketing, Brand Management, Communications, and Public and International Relations, as well as policy makers looking for a rigorous yet applied approach. (https://www.routledge.com/Nation-Branding-Concepts-Issues-Practice/Dinnie/p/book/9780367569891)
650			_aBranding-Marketing _913560
650			_aInternational relations _915844
650			_aPlace marketing _915845
942			_cBK _2ddc
999			_c6107 _d6107