000			01971nam a22002297a 4500
005			20240214183028.0
008			240214b |||||||| |||| 00| 0 eng d
020			_a9780367615727
082			_a153.8 _bJON
100			_aJones, Jean G. _914363
245			_aPersuasion in society
250			_a4th
260			_bRoutledge _aNew York _c2022
300			_avi, 365 p.
365			_aGBP _b82.99
520			_aThis fully-updated fourth edition introduces readers to the rich tapestry of persuasive technique and scholarship, interweaving perspectives from rhetoric, critical theory, and social science and applying their insights to practical political, social, and business contexts. This text examines current and classical theory through the lens of contemporary culture, encouraging readers to explore the nature of persuasion and to understand its impact in their lives. Employing a contemporary approach, it draws from popular culture, mass media, social media, advertising, political campaigns, and social movements to help readers become informed creators and consumers of persuasive messages. Case studies show how and why people fall for persuasive messages, demonstrating how persuasion works at a cognitive level. This new edition includes extended treatment of the ethics of persuasion, including opposing views on handling controversial issues in the college classroom; a new chapter on propaganda and ideology; and a greater focus on digital contexts and social media. Discussion questions, exercises, and key terms are provided for each chapter. This textbook will be a valuable tool for students of communication, media studies, politics, psychology, and business and advertising. (https://www.routledge.com/Persuasion-in-Society/Jones-McClanahan-Sery/p/book/9780367615727)
650			_aPsychology _913656
650			_aPersuasion (Psychology) _913720
700			_aMcClanahan, Andi _915846
700			_aSery, Joseph _915847
942			_cBK _2ddc
999			_c6108 _d6108