000			01640nam a22001817a 4500
005			20240219175722.0
008			240219b |||||||| |||| 00| 0 eng d
020			_a9789354355387
082			_a004.6782 _bVIJ
100			_aVijayaraghavan, Srinivas B. _914376
245			_aThe SaaS model: _ba new dimension to marketing
260			_bBloomsbury Publishing _aNew Delhi _c2023
300			_axiv, 190 p.
365			_aINR _b599.00
520			_aSoftware as a Service (SaaS) provides a subscription-based alternative to buying software that has been embraced by thousands of businesses across the world. Like every core business function, marketing also needs to embrace the 'SaaS way' of doing things. Never has marketing found more relevance in the 'full funnel' of a customer's life cycle from acquisition to renewal and expansion than now. The SaaS Model is a valuable handbook that guides the reader on how to effectively market a brand in a SaaS world. The reader will learn - how marketing has adapted to the subscription-oriented nature of the SaaS world - how the classic marketing framework of segmentation, targeting and positioning followed by the 4 Ps is being transformed by data and the SaaS-based martech stack - how to map the customer life cycle in SaaS and detail how marketing plays a role in driving the freemium model - how self-service models drive enterprise momentum - how marketing plays a role in enterprise trails and deal acceleration - how marketing helps the customer success world with effective onboarding, driving usage and renewing subscriptions
650			_aCloud computing _913050
942			_cBK _2ddc
999			_c6121 _d6121