000			01220nam a22002057a 4500
005			20240219170414.0
008			240219b |||||||| |||| 00| 0 eng d
020			_a9789354641206
082			_a658.8001 _bSHE
100			_aSheth, Jagdish N. _916123
245			_aMarketing theory: _bevolution and evaluation of schools of marketing thought
260			_bWiley India Pvt. Ltd. _aNew Delhi _c2022
300			_axxxvi, 264 p.
365			_aINR _b819.00
520			_aThis thought-provoking book chronicles the evolution of marketing theories and the rationales behind them. The authors present a typology for the twelve schools of marketing thought, and describe a comprehensive metatheoretical framework based on six basic criteria. They also develop a list of concepts and axioms useful in generating a practical theory of marketing. References are extensive and include many pioneering, seldom-cited works. Graduate students and marketing professionals will find this a stimulating and practical work. (https://www.wiley.com/en-us/Marketing+Theory%3A+Evolution+and+Evaluation-p-9780471635277)
650			_aMarketing _913245
700			_aParvatiyar, Atul _916124
700			_aUslay, Can _916125
942			_cBK _2ddc
999			_c6132 _d6132