000			02086nam a22002177a 4500
005			20240217113746.0
008			240217b |||||||| |||| 00| 0 eng d
020			_a9780367769291
082			_a658.45 _bFAL
100			_aFalkheimer, Jesper _914428
245			_aStrategic communication: _ban introduction to theory and global practice
250			_a2nd
260			_bRoutledge _aOxan _c2023
300			_axiv, 254 p.
365			_aGBP _b29.99
520			_aThis textbook provides an overview of the core concepts, theories and methods in strategic communication, using examples from research and experiences from practice. Strategic Communication begins by explaining the fundamental concepts related to communication, organizations and strategy, and then explores the communication processes within leadership, reputation, crisis and change. The authors work to present a framework for the future, underpinned by the concept of Communicative Organizations. The content of this 2nd edition has been fully updated to incorporate the latest research and practice examples, including a new chapter on ‘The Future of Strategic Communication’. The new edition also features enhanced pedagogical features to aid learning, such as key takeaways, and new international case studies and examples throughout. After reading the book the student or reader will be able to define and reflect upon strategic communication as an academic field and professional practice, describe relevant theories and apply these to communication problems. It is primarily aimed towards Undergraduate students studying Strategic Communication, Corporate Communications, Public Relations and Marketing, as well as reflective practitioners looking to gain a more thorough and applied introduction to the field. (https://www.routledge.com/Strategic-Communication-An-Introduction-to-Theory-and-Global-Practice/Falkheimer-Heide/p/book/9780367769291)
650			_aCommunication in organizations _916003
650			_aCommunication in management _913902
700			_aHeide, Mats _916004
942			_cBK _2ddc
999			_c6176 _d6176