000			02056nam a22002177a 4500
005			20240219193200.0
008			240219b |||||||| |||| 00| 0 eng d
020			_a9789356403314
082			_a658.4033 _bVID
100			_aVidgen, Richard _914454
245			_aBusiness analytics: _ba management approach
260			_bBloomsbury Publishing India Pvt. Ltd. _aNew Delhi _c2023
300			_axiv, 430p.
365			_aINR _b799.00
520			_aThis exciting new textbook offers an accessible, business-focused overview of the key theoretical concepts underpinning modern data analytics. It provides engaging and practical advice on using the key software tools, including SAS Visual Analytics, R and DataRobot, that are used in organisations to help make effective data-driven decisions. Combining theory with hands-on practical examples, this essential text includes cutting edge coverage of new areas of interest including social media analytics, design thinking and the ethical implications of using big data. A wealth of learning features including exercises, cases, online resources and data sets help students to develop analytic problem-solving skills. With its management perspective on analytics and its coverage of a range of popular software tools, this is an ideal essential text for upper-level undergraduate, postgraduate and MBA students. It is also ideal for practitioners wanting to understand the broader organisational context of big data analysis and to engage critically with the tools and techniques of business analytics. Accompanying online resources for this title can be found at bloomsburyonlineresources.com/business-analytics. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost. (https://www.bloomsbury.com/in/business-analytics-9789356403314/)
650			_aManagement--Statistical methods _916153
650			_aDecision making--Statistical methods _916154
700			_aKirshner, Sam _916155
700			_aTan, Felix _916156
942			_cBK _2ddc
999			_c6204 _d6204