000			01980nam a22002057a 4500
005			20240219155610.0
008			240219b |||||||| |||| 00| 0 eng d
020			_a9783030897697
082			_a338.04 _bRAJ
100			_aRajagopal, Ananya _914559
245			_aWomen entrepreneurs in emerging markets: _bmanaging performance within ecosystems
260			_bPalgrave Macmillan _aSwitzerland _c2022
300			_axv, 154 p.
365			_aEURO _b44.9
490			_aInternational Marketing and Management Research (INMAMAR)
520			_aThis book focuses on social perspectives of women’s entrepreneurship, in the context of work-life balance and crowd-based business modelling, and economic perspectives associated with quality-of-life expectations. It focuses on the convergence of business perspectives and the social values and lifestyle of women entrepreneurs. The attributes of women entrepreneurship in developing economies have been discussed with focus on new entrepreneurial trends, changing organizational design and workplace environment, frugal innovation and technology, and shifts in market behavior. The book presents a six-box strategy including learned knowledge, scope of enterprise, innovation and technology, social values, design-development, and entrepreneurial business modeling. The core argument underlies in critically examining the practical, tacit, and intuited strategies to redesign entrepreneurial business models against conventional social values of women entrepreneurs. The author analyzes positivist, constructivist, pragmatist, interpretivist, and phenomenological perspectives to explain entrepreneurial behavior of women and derive cognitive synthesis to enhance business performance, entrepreneurial mindset, and perceptual schema. (https://link.springer.com/book/10.1007/978-3-030-89770-3#about-this-book)
650			_aEntrepreneurship-Social aspects _916107
650			_aBusinesswomen-Social condition _916108
942			_cBK _2ddc
999			_c6318 _d6318