000			02123nam a22002177a 4500
005			20240328175436.0
008			240224b |||||||| |||| 00| 0 eng d
020			_a9789354421457
082			_a338.04082 _bUNN
100			_aUnni, Jeemol _914567
245			_aWomen entrepreneurship in the Indian middle class: _binterdisciplinary perspectives
260			_bOrient BlackSwan _aNew Delhi _c2021
300			_axvii, 271 p.
365			_aINR _b1075.00
520			_a‘Entrepreneurship can result from necessity as well as opportunity, and women entrepreneurs pursue goals beyond economic gains.’ ‘There is no gender differential in drivers of business expansion. The small scale of business does not inhibit women-owned micro enterprises from expanding.’ In Women Entrepreneurship in the Indian Middle Class, Unni, Yadav, Naik and Dutta explore entrepreneurship using a gender and class lens from multidisciplinary perspectives. They examine the evolution of the field and uncover factors impacting women's participation in entrepreneurship. Defining entrepreneurship broadly to include not just ‘new economic activity’ but operations of all economic enterprises, the authors attempt to understand: What motivates women in India to operate enterprises ranging from small and medium to large enterprises? What is the nature of occupations and entrepreneurship within segments of the middle classes? What kind of opportunities do women pursue? Using a novel macro and micro research approach, the authors propose an enabling framework of women entrepreneurship ecosystem in India and highlight the way forward. The insights from this book will help policymakers formulate appropriate ‘nudge’ techniques to encourage productive entrepreneurship. This book is a must-read for researchers and aspiring women entrepreneurs for grasping the dynamics of this emerging area. (https://orientblackswan.com/details?id=9789354421457)
650			_aEntrepreneurship _913282
700			_aYadav, Vanita _916393
700			_aNaik, Ravikiran _916394
700			_aDutta, Swati _916395
942			_cBK _2ddc
999			_c6327 _d6327