000			01972nam a22002177a 4500
999			_c66 _d66
005			20190902194439.0
008			190902b ||||| |||| 00| 0 eng d
020			_a9781138185272
082			_a658.4012 _bGAN
100			_aGander, Jonathan _9987
245			_aStrategic analysis: a creative and cultural industries perspective
260			_bRoutledge _aNew York _c2017
300			_avii, 167 p.
365			_aGBP _b44.9
504			_aTable of Contents Introduction 1. Competing in the Creative and Cultural Industries: the strategic way 2. Diagnosing the Problem and Formulating a Response 3. Strategizing for Experience Providers 4. Strategizing for Bespoke Singularities/One-offs 5. Strategizing for the Makers of Reproducible Products 6. Crafting a Strategy 7. Conclusions
520			_aDescription Though their primary concern, organizations in the creative industries don’t only succeed or fail based on the exercise of their creative resources. Their fortunes also depend on their understanding and approach to the problem of competition.　　 In Strategic Analysis: A creative and cultural industries perspective, Jonathan Gander offers a much needed introduction to how the practice of strategic thinking and analysis can be applied to this diverse and dynamic field. The book employs a range of competitive scenarios and case studies in which to practically apply a recommended set of analytical frameworks and examine the strategic challenge facing the enterprise and the wider sector. This concise and practical text focuses on providing a clear series of steps through which to identify and tackle strategic issues facing an enterprise, making it perfect reading for students and practitioners in the creative sector who seek a strategic understanding of the competition they are involved in.
650			_aProblem solving _9988
650			_aStrategic planning _9291
650			_aCultural industries _9989
942			_2ddc _cBK