000			01770nam a22002177a 4500
005			20240227182723.0
008			240227b |||||||| |||| 00| 0 eng d
020			_a9781781256145
082			_a658.4063 _bKEL
100			_aKelley, Tom _915888
245			_aThe art of innovation: _blessons in creativity from IDEO, America's leading design firm
260			_bProfile Books _aLondon _c2016
300			_a307 p.
365			_aINR _b499.00
520			_aAn updated reissue of this inspiring guide to managing creativity in business from the ex-general manager of IDEO, one of the most innovative design companies in the world. There isn't a business that doesn't want to be more creative in its thinking, products and processes. In The Art of Innovation, Tom Kelley, partner at the Silicon Valley-based firm IDEO, developer of hundreds of innovative products from the first commercial mouse to virtual reality headsets and the Palm hand-held, takes readers behind the scenes of this wildly imaginative company to reveal the strategies and secrets it uses to turn out hit after hit. Kelley shows how teams: -Research and immerse themselves in every possible aspect of a new product or service -Examine each product from the perspective of clients, consumers and other critical audiences -Brainstorm best when they are focussed, being physical and having fun The Art of Innovation will provide business leaders with the insights and tools they need to make their companies the leading-edge top-rated stars of their industries. (https://profilebooks.com/work/the-art-of-innovation/)
650			_aCreative ability in business _915431
650			_aCreativity _916415
650			_aInnovation _915792
700			_aLittman, Jonathan _916416
942			_cBK _2ddc
999			_c6669 _d6669