000			02389nam a22002177a 4500
005			20240319201549.0
008			240319b |||||||| |||| 00| 0 eng d
020			_a9781524763084
082			_a658.812 _bTEI
100			_aTeixeira, Thales S. _915904
245			_aUnlocking the customer value chain: _bhow decoupling drives consumer disruption
260			_bCurrency _aNew York _c2019
300			_a336 p.
365			_aINR _b999.00
520			_aBased on eight years of research visiting dozens of startups, tech companies and incumbents, Harvard Business School professor Thales Teixeira shows how and why consumer industries are disrupted, and what established companies can do about it—while highlighting the specific strategies potential startups use to gain a competitive edge. There is a pattern to digital disruption in an industry, whether the disruptor is Uber, Airbnb, Dollar Shave Club, Pillpack or one of countless other startups that have stolen large portions of market share from industry leaders, often in a matter of a few years. As Teixeira makes clear, the nature of competition has fundamentally changed. Using innovative new business models, startups are stealing customers by breaking the links in how consumers discover, buy and use products and services. By decoupling the customer value chain, these startups, instead of taking on the Unilevers and Nikes, BMW’s and Sephoras of the world head on, peel away a piece of the consumer purchasing process. Birchbox offered women a new way to sample beauty products from a variety of companies from the convenience of their homes, without having to visit a store. Turo doesn’t compete with GM. Instead, it offers people the benefit of driving without having to own a car themselves. Illustrated with vivid, indepth and exclusive accounts of both startups, and reigning incumbents like Best Buy and Comcast, as they struggle to respond, Unlocking the Customer Value Chain is an essential guide to demystifying how digital disruption takes place – and what companies can do to defend themselves. (https://www.penguinrandomhouse.com/books/562858/unlocking-the-customer-value-chain-by-thales-s-teixeira-with-greg-piechota/)
650			_aCustomer relations _913695
650			_aCustomer satisfactions _916493
650			_aMarketing _913245
650			_aEntrepreneurship _913282
942			_cBK _2ddc
999			_c6686 _d6686