000			01676nam a22001937a 4500
005			20240227194330.0
008			240227b |||||||| |||| 00| 0 eng d
020			_a9780743231565
082			_a658 _bMAI
100			_aMaister, David _915912
245			_aManaging the professional service firm
260			_bSimon & Schuster UK Ltd. _aLondon _c2003
300			_axvi, 376 p.
365			_aINR _b699.00
520			_aProfessional service firms differ from other business enterprises in two distinct ways: first they provide highly customised services thus cannot apply many of the management principles developed for product-based industries. Second, professional services are highly personalised, involving the skills of individuals. Such firms must therefore compete not only for clients but also for talented professionals. Drawing on more than ten years of research and consulting to these unique and creative companies, David Maister explores issues ranging from marketing and business development to multinational strategies, human resources policies to profit improvement, strategic planning to effective leadership. While these issues can be complex, Maister simplifies them by recognising that 'every professional service firm in the world, regardless of size, specific profession, or country of operation, has the same mission statement: outstanding service to clients, satisfying careers for its people and financial success for its owners.' (https://www.simonandschuster.co.in/books/Managing-The-Professional-Service-Firm/David-H-Maister/9780743231565)
650			_aProfessions-Marketing _916432
650			_aConsultants-Marketing _916433
942			_cBK _2ddc
999			_c6700 _d6700