000			01211nam a22002297a 4500
005			20240626163411.0
008			240626b |||||||| |||| 00| 0 eng d
020			_a9780787950774
082			_a658.827 _bDAV
100			_aDavis, Scott M. _917110
245			_aBrand asset management: _bdriving profitable growth through your brands
260			_aSan Francisco _bJossey-Bass Inc. _c2000
300			_axvi, 265 p.
365			_aINR _b0.00
490			_aThe Jossey-Bass Business and Management Series
520			_a"Most companies do a poor job of managing their brands. Scott Davis vividly illustrates well-managed and poorly managed brand programs and provides the best methodology I have seen for improving your brand asset management." -- Phil Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University (https://www.wiley.com/en-us/Brand+Asset+Management%3A+Driving+Profitable+Growth+Through+Your+Brands-p-9780787963941)
650			_aBrand name products _9335
650			_aProduct management
650			_aBrand name products--United States _917111
650			_aProduct management--United States _917112
942			_2ddc _cBK
999			_c6969 _d6969