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020 _a9789814518635
082 _a658.872
_bSCH
100 _aSchniederjans, Marc J.
_92394
245 _aE-commerce operations management
250 _a2nd
260 _bWorld Scientific
_aNew Jersey
_c2013
300 _axix, 345 p.
365 _aUSD
_b34.00
520 _aDescription This updated edition of the book blends in new e-commerce technologies. Mobile commerce (M-commerce) and use of cloud computing are offering a new set of challenges and opportunities for those individuals who know what they are and how they are related to e-commerce. Their use opens up new markets, expanding the need for larger operations, which in turn requires greater knowledge of the operations management subjects presented in this book. The book is focused on issues, concepts, philosophies, procedures, methodologies, and practices of running e-commerce operations. It connects the basic operations management activities undertaken by every organization (e.g., inventory management, scheduling, etc.) and translates their application into issues and problems faced in the field of e-commerce. The book also provides current research findings, strategies, and practices that can help students in the field of operations management run and improve their e-commerce operations. It covers most of the basic operations management activities and functions and has been designed for an upper-level undergraduate business, a graduate business or engineering management course on e-commerce operations management for university students. Students interested in e-commerce operations will find this book a valuable guide to the important aspects of starting up and running an e-commerce operation. They can learn from reading this book how supply chains, products and processes, human resources, and purchasing functions can be supported and enhanced by the use of e-commerce. In addition, students can learn how to undertake forecasting and scheduling in e-commerce operations. Decision-makers and managers who have to reengineer e-commerce operations can also use this book as a guide to understanding e-commerce.
650 _aElectronic commerce--Management
_92395
650 _aIndustrial management
_9210
700 _aCao, Quing
_92396
700 _aTriche, Jason, H.
_92397
942 _2ddc
_cBK