| 000 | 02552nam a22002537a 4500 | ||
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| 999 |
_c979 _d979 |
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| 005 | 20210122150248.0 | ||
| 008 | 210122b ||||| |||| 00| 0 eng d | ||
| 020 | _a9789353163440 | ||
| 082 |
_a658.4012 _bROT |
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| 100 |
_aRothaermel, Frank T. _92318 |
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| 245 | _aStrategic management | ||
| 250 | _a3rd | ||
| 260 |
_bMcGraw Hill Education (India) Pvt. Ltd. _aNew Delhi _c2018 |
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| 300 | _axxv, 526 p. | ||
| 365 |
_aINR _b745.00 |
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| 504 | _aTable of Content PART ONE ANALYSIS CHAPTER 1 What Is Strategy? CHAPTER 2 Strategic Leadership: Managing the Strategy Process CHAPTER 3 External Analysis: Industry Structure, Competitive Forces, and Strategic Groups CHAPTER 4 Internal Analysis: Resources, Capabilities, and Core Competencies CHAPTER 5 Competitive Advantage, Firm Performance, and Business Models PART TWO FORMULATION CHAPTER 6 Business Strategy: Differentiation, Cost Leadership, and Blue Oceans CHAPTER 7 Business Strategy: Innovation and Entrepreneurship CHAPTER 8 Corporate Strategy: Vertical Integration and Diversification CHAPTER 9 Corporate Strategy: Strategic Alliances, Mergers and Acquisitions CHAPTER 10 Global Strategy: Competing Around the World PART THREE IMPLEMENTATION CHAPTER 11 Organizational Design: Structure, Culture, and Control CHAPTER 12 Corporate Governance and Business Ethics PART FOUR MINICASES HOW TO CONDUCT A CASE ANALYSIS PART FIVE FULL-LENGTH CASES | ||
| 520 | _aDescription Strategic Management, 3e by Frank T. Rothaermel continues to synthesize and integrate theory, empirical research, and practical applications with current, real-world examples. This approach not only offers students a learning experience that uniquely combines rigor and relevance, but it also prepares them for the types of challenges they will face as managers in the globalized and turbulent business environment of the 21st century. Examples profile the products and services of companies that students are familiar with such as Facebook, Google, Starbucks, Apple and Uber. In its characteristic single, strong voice, Strategic Management provides students with the foundation they need to understand how companies gain and sustain competitive advantage, as well as how to become managers capable of making well-reasoned strategic decisions. | ||
| 650 |
_aIndustrial management _9210 |
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| 650 |
_aStrategic planning _9291 |
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| 650 |
_aOrganizational behavior _9298 |
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| 650 |
_aManagement _9445 |
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| 650 |
_aLeadership _9400 |
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| 942 |
_2ddc _cBK |
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