Consumer behavior
Blackwell, Roger D.
Consumer behavior - 10th - New Delhi Cengage Learning India Pvt. Ltd. 2018 - 750 p.
Table of Content
Part 1. Introduction to Consumer Behavior
1. Consumer Behavior and Consumer Research
2. Creating Marketing Strategies for Customer-Centric Organizations
Part 2. Consumer Decision Making
3. The Consumer Decision Process
4. Pre-Purchase Processes: Need Recognition, Search, and Evaluation
5. Purchase
6. Post-Purchase Processes: Consumption and Post-Consumption Evaluations
Part 3. Individual Determinants of Consumer Behavior
7. Demographics, Psychographics, and Personality
8. Consumer Motivation
9. Consumer Knowledge
10. Consumer Beliefs, Feelings, Attitudes, and Intentions
Part 4. Environmental Influences on Consumer Behavior
11. Culture, Ethnicity, and Social Class
12. Family and Household Influences
13. Group and Personal Influence
Part 5. Influencing Consumer Behavior
14. Making Contact
15. Shaping Consumers’ Opinions
16. Helping Consumers to Remember
This text is written with the reader in mind, and that its concepts and principles are explained in terms understandable to its readers. The topics have been selected to provide a foundation for analyzing consumer behavior and to be managerially and personally relevant in a wide variety of activities throughout the career. Many books provide an overview of consumer behavior topics but this book describes the topics in sufficient detail, which one can apply to one’s career and life alike. In most instances, the topics in the book are accompanied by real-world examples to help see the relevance of theory in developing the strategy and tactics that create effective marketing programs.
9789386650870
Marketing research
Consumer behavior
Consumers
658.8342 / BLA
Consumer behavior - 10th - New Delhi Cengage Learning India Pvt. Ltd. 2018 - 750 p.
Table of Content
Part 1. Introduction to Consumer Behavior
1. Consumer Behavior and Consumer Research
2. Creating Marketing Strategies for Customer-Centric Organizations
Part 2. Consumer Decision Making
3. The Consumer Decision Process
4. Pre-Purchase Processes: Need Recognition, Search, and Evaluation
5. Purchase
6. Post-Purchase Processes: Consumption and Post-Consumption Evaluations
Part 3. Individual Determinants of Consumer Behavior
7. Demographics, Psychographics, and Personality
8. Consumer Motivation
9. Consumer Knowledge
10. Consumer Beliefs, Feelings, Attitudes, and Intentions
Part 4. Environmental Influences on Consumer Behavior
11. Culture, Ethnicity, and Social Class
12. Family and Household Influences
13. Group and Personal Influence
Part 5. Influencing Consumer Behavior
14. Making Contact
15. Shaping Consumers’ Opinions
16. Helping Consumers to Remember
This text is written with the reader in mind, and that its concepts and principles are explained in terms understandable to its readers. The topics have been selected to provide a foundation for analyzing consumer behavior and to be managerially and personally relevant in a wide variety of activities throughout the career. Many books provide an overview of consumer behavior topics but this book describes the topics in sufficient detail, which one can apply to one’s career and life alike. In most instances, the topics in the book are accompanied by real-world examples to help see the relevance of theory in developing the strategy and tactics that create effective marketing programs.
9789386650870
Marketing research
Consumer behavior
Consumers
658.8342 / BLA