Consumer behavior (Record no. 114)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02320nam a22002657a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211018160453.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190824b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789386650870 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8342 |
| Item number | BLA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Blackwell, Roger D. |
| 245 ## - TITLE STATEMENT | |
| Title | Consumer behavior |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 10th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Cengage Learning India Pvt. Ltd. |
| Place of publication, distribution, etc. | New Delhi |
| Date of publication, distribution, etc. | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 750 p. |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 725.00 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Table of Content<br/>Part 1. Introduction to Consumer Behavior<br/><br/>1. Consumer Behavior and Consumer Research<br/><br/>2. Creating Marketing Strategies for Customer-Centric Organizations<br/><br/>Part 2. Consumer Decision Making<br/><br/>3. The Consumer Decision Process<br/><br/>4. Pre-Purchase Processes: Need Recognition, Search, and Evaluation<br/><br/>5. Purchase<br/><br/>6. Post-Purchase Processes: Consumption and Post-Consumption Evaluations<br/><br/>Part 3. Individual Determinants of Consumer Behavior<br/><br/>7. Demographics, Psychographics, and Personality<br/><br/>8. Consumer Motivation<br/><br/>9. Consumer Knowledge<br/><br/>10. Consumer Beliefs, Feelings, Attitudes, and Intentions<br/><br/>Part 4. Environmental Influences on Consumer Behavior<br/><br/>11. Culture, Ethnicity, and Social Class<br/><br/>12. Family and Household Influences<br/><br/>13. Group and Personal Influence<br/><br/>Part 5. Influencing Consumer Behavior<br/><br/>14. Making Contact<br/><br/>15. Shaping Consumers’ Opinions<br/><br/>16. Helping Consumers to Remember |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This text is written with the reader in mind, and that its concepts and principles are explained in terms understandable to its readers. The topics have been selected to provide a foundation for analyzing consumer behavior and to be managerially and personally relevant in a wide variety of activities throughout the career. Many books provide an overview of consumer behavior topics but this book describes the topics in sufficient detail, which one can apply to one’s career and life alike. In most instances, the topics in the book are accompanied by real-world examples to help see the relevance of theory in developing the strategy and tactics that create effective marketing programs. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing research |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumer behavior |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumers |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Engel, James F. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Miniard, Paul W. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Rahman, Zillur |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Date checked out | Copy number | Cost, replacement price | Price effective from | Koha item type | Bill No | Bill Date |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 06/10/2019 | Bharat Book Distributors | 543.03 | 1 | 658.8342 BLA | 000474 | 04/12/2022 | 04/07/2022 | 1 | 725.00 | 08/24/2019 | Book | 19-20/7424 | 06-06-2019 |