Innovation management and new product development
Trott, Paul
Innovation management and new product development - New Delhi Pearson India Education Services Pvt. Ltd. 2010 - xxvii, 581 p.
Table of Content
Part I: Innovation management
Innovation Management: An Introduction (Rewritten & New Case Study)
Economics and Market Adoption
Managing Innovation Within Firms (Rewritten)
Innovation and Operations Management (R Noble)
Managing Intellectual property
Part II: Managing technology and knowledge
Managing Organisational Knowledge (New Case Study)
Strategic Alliances And Networks
Management of Research & Development
Managing R&D projects (New case study)
Open Innovation and Technology Transfer
Part III: New Product Development
Product & Brand Strategy
New Product Development (New Case Study)
Packaging and Product Development
New Service Innovation
Market Research and its Influence on New Product Development
Managing the New Product Development Process
The subject of innovation management is often treated as a series of separate specialisms, rather than an integrated task. The main aim of this book, however, is to bring together the areas of innovation management and new product development and to keep a strong emphasis on innovation as a management process. Written in an accessible style, this fourth edition brings a change in structure to clearly set out three key areas for the student: Innovation management, managing technology and knowledge and new product development. As innovation continues to be at the forefront of economic and political debate about how to improve the competitiveness of economies and firms, Innovation Management and New Product Development will give you some insight into the problems faced by firms as they try to develop innovative products that will help them survive and prosper.
9788131728031
Innovation management
658.4063 / TRO
Innovation management and new product development - New Delhi Pearson India Education Services Pvt. Ltd. 2010 - xxvii, 581 p.
Table of Content
Part I: Innovation management
Innovation Management: An Introduction (Rewritten & New Case Study)
Economics and Market Adoption
Managing Innovation Within Firms (Rewritten)
Innovation and Operations Management (R Noble)
Managing Intellectual property
Part II: Managing technology and knowledge
Managing Organisational Knowledge (New Case Study)
Strategic Alliances And Networks
Management of Research & Development
Managing R&D projects (New case study)
Open Innovation and Technology Transfer
Part III: New Product Development
Product & Brand Strategy
New Product Development (New Case Study)
Packaging and Product Development
New Service Innovation
Market Research and its Influence on New Product Development
Managing the New Product Development Process
The subject of innovation management is often treated as a series of separate specialisms, rather than an integrated task. The main aim of this book, however, is to bring together the areas of innovation management and new product development and to keep a strong emphasis on innovation as a management process. Written in an accessible style, this fourth edition brings a change in structure to clearly set out three key areas for the student: Innovation management, managing technology and knowledge and new product development. As innovation continues to be at the forefront of economic and political debate about how to improve the competitiveness of economies and firms, Innovation Management and New Product Development will give you some insight into the problems faced by firms as they try to develop innovative products that will help them survive and prosper.
9788131728031
Innovation management
658.4063 / TRO