Innovation management and new product development (Record no. 16)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02198nam a22001937a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211020143845.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190831b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131728031 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.4063 |
| Item number | TRO |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Trott, Paul |
| 245 ## - TITLE STATEMENT | |
| Title | Innovation management and new product development |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Pearson India Education Services Pvt. Ltd. |
| Place of publication, distribution, etc. | New Delhi |
| Date of publication, distribution, etc. | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvii, 581 p. |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 779.00 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Table of Content<br/><br/>Part I: Innovation management<br/>Innovation Management: An Introduction (Rewritten & New Case Study)<br/>Economics and Market Adoption<br/>Managing Innovation Within Firms (Rewritten)<br/>Innovation and Operations Management (R Noble)<br/>Managing Intellectual property<br/><br/>Part II: Managing technology and knowledge<br/>Managing Organisational Knowledge (New Case Study)<br/>Strategic Alliances And Networks <br/>Management of Research & Development <br/>Managing R&D projects (New case study)<br/>Open Innovation and Technology Transfer<br/><br/>Part III: New Product Development<br/>Product & Brand Strategy <br/>New Product Development (New Case Study)<br/>Packaging and Product Development<br/>New Service Innovation<br/>Market Research and its Influence on New Product Development<br/>Managing the New Product Development Process<br/> |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The subject of innovation management is often treated as a series of separate specialisms, rather than an integrated task. The main aim of this book, however, is to bring together the areas of innovation management and new product development and to keep a strong emphasis on innovation as a management process. Written in an accessible style, this fourth edition brings a change in structure to clearly set out three key areas for the student: Innovation management, managing technology and knowledge and new product development. As innovation continues to be at the forefront of economic and political debate about how to improve the competitiveness of economies and firms, Innovation Management and New Product Development will give you some insight into the problems faced by firms as they try to develop innovative products that will help them survive and prosper. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Innovation management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type | Bill No | Bill Date |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 06/28/2019 | Bharat Book Distributors | 583.47 | 658.4063 TRO | 000618 | 08/31/2019 | 1 | 779.00 | 08/31/2019 | Book | 19-20/7450 | 25-06-2019 |