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Besanko, David

Economics of strategy - 6th - New Delhi Wiley India Pvt. Ltd. 2019 - xx, 534 p.

Table of content

Part One: Firm Boundaries

• The Power of Principles: An Historical Perspective

• The Horizontal Boundaries of the Firm

• The Vertical Boundaries of the Firm

• Integration and Its Alternatives



Part Two: Market and Competitive Analysis



• Competitors and Competition

• Entry and Exit

• Dynamics: Competing Across Time

• Industry Analysis



Part Three: Strategic Position and Dynamics



• Strategic Positioning for Competitive Advantage

• Information and Value Creation

• Sustaining Competitive Advantage



Part Four: Strategic Position and Dynamics



• Performance Measurement and Incentives

• Strategy and Structure

• Environment, Power, and Culture

Description
Economics of Strategy offers a comprehensive text that provides a link between economic theory and business applications that is at once technical in its approach and accessible due to its numerous examples and clear writing style. The sixth edition of Besanko's Economics of Strategy uses economic theory to bring new insights to popular topics in modern strategy. By presenting basic concepts of economic theory with ideas in modern strategy literature, this book provides readers with a logical framework for understanding the strategic activities within a firm.

ISBN: 9788126540716

Subjects--Topical Terms:
Strategic planning -- Economic aspects

Dewey Class. No.: 330 / BES