Economics of strategy

By:

Besanko, David

Contributor(s):

Dranove, David

Material type: Text

TextPublication details: Wiley India Pvt. Ltd. New Delhi 2019Edition: 6thDescription: xx, 534 pISBN:

9788126540716

Subject(s):

Strategic planning -- Economic aspects

DDC classification:

330 BES

Summary: Description Economics of Strategy offers a comprehensive text that provides a link between economic theory and business applications that is at once technical in its approach and accessible due to its numerous examples and clear writing style. The sixth edition of Besanko's Economics of Strategy uses economic theory to bring new insights to popular topics in modern strategy. By presenting basic concepts of economic theory with ideas in modern strategy literature, this book provides readers with a logical framework for understanding the strategic activities within a firm.

List(s) this item appears in: Public Policy & General Management

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Public Policy & General Management	330 BES (Browse shelf(Opens below))	1	Available		002044

Table of content

Part One: Firm Boundaries

• The Power of Principles: An Historical Perspective

• The Horizontal Boundaries of the Firm

• The Vertical Boundaries of the Firm

• Integration and Its Alternatives

Part Two: Market and Competitive Analysis

• Competitors and Competition

• Entry and Exit

• Dynamics: Competing Across Time

• Industry Analysis

Part Three: Strategic Position and Dynamics

• Strategic Positioning for Competitive Advantage

• Information and Value Creation

• Sustaining Competitive Advantage

Part Four: Strategic Position and Dynamics

• Performance Measurement and Incentives

• Strategy and Structure

• Environment, Power, and Culture

Description
Economics of Strategy offers a comprehensive text that provides a link between economic theory and business applications that is at once technical in its approach and accessible due to its numerous examples and clear writing style. The sixth edition of Besanko's Economics of Strategy uses economic theory to bring new insights to popular topics in modern strategy. By presenting basic concepts of economic theory with ideas in modern strategy literature, this book provides readers with a logical framework for understanding the strategic activities within a firm.

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