Consumer.ology: the market research myth, the truth about consumers and the psychology of shopping
Graves, Philip
Consumer.ology: the market research myth, the truth about consumers and the psychology of shopping - London Nicholas Brealey Publishing 2013 - xv, 224 p.
The Truth About Consumers and the Psychology of Shopping contains a new preface and epilogue, in which Philip Graves reveals the myriad tricks and psychological games high street shops play on consumers; the ways in which we are manipulated into buying things we don’t want; the ways in which we deceive ourselves; and the cutting edge behavioural science being used to change our habits to even more significant degrees.
9781857885767
Consumer behavior
Marketing research
Consumers--Research
Shopping--Psychological aspects
658.834 / GRA
Consumer.ology: the market research myth, the truth about consumers and the psychology of shopping - London Nicholas Brealey Publishing 2013 - xv, 224 p.
The Truth About Consumers and the Psychology of Shopping contains a new preface and epilogue, in which Philip Graves reveals the myriad tricks and psychological games high street shops play on consumers; the ways in which we are manipulated into buying things we don’t want; the ways in which we deceive ourselves; and the cutting edge behavioural science being used to change our habits to even more significant degrees.
9781857885767
Consumer behavior
Marketing research
Consumers--Research
Shopping--Psychological aspects
658.834 / GRA