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Consumer.ology: the market research myth, the truth about consumers and the psychology of shopping
Material type:
TextPublication details: London Nicholas Brealey Publishing 2013 Description: xv, 224 pISBN: 9781857885767Subject(s): Consumer behavior | Marketing research | Consumers--Research | Shopping--Psychological aspectsDDC classification: 658.834 Summary: The Truth About Consumers and the Psychology of Shopping contains a new preface and epilogue, in which Philip Graves reveals the myriad tricks and psychological games high street shops play on consumers; the ways in which we are manipulated into buying things we don’t want; the ways in which we deceive ourselves; and the cutting edge behavioural science being used to change our habits to even more significant degrees.
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Book
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Indian Institute of Management LRC General Stacks | Marketing | 658.834 GRA (Browse shelf(Opens below)) | 1 | Available | 002404 |
The Truth About Consumers and the Psychology of Shopping contains a new preface and epilogue, in which Philip Graves reveals the myriad tricks and psychological games high street shops play on consumers; the ways in which we are manipulated into buying things we don’t want; the ways in which we deceive ourselves; and the cutting edge behavioural science being used to change our habits to even more significant degrees.
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