An insider's guide to place branding: shaping the identity and reputation of cities, regions and countries
Kaefer, Florian
An insider's guide to place branding: shaping the identity and reputation of cities, regions and countries - Switzerland Springer 2021 - xiii, 289 p.
About this book
This professional guidebook highlights brand development and management for cities, regions, countries, and destinations. It presents a unique collection of expert interviews, combined with latest research insights and thoughts on the most relevant topics and trends linked to the reputation, brand development and management of cities, regions, countries and destinations. This is a book which offers inspiring personal stories and reflections, and at the same time serves as essential know how guide for busy place managers, marketers and developers who care about the reputation and well-being of their community.
9783030671433
Branding (Marketing)
Place marketing
Tourism
Urban economics
910.688 / KAE
An insider's guide to place branding: shaping the identity and reputation of cities, regions and countries - Switzerland Springer 2021 - xiii, 289 p.
About this book
This professional guidebook highlights brand development and management for cities, regions, countries, and destinations. It presents a unique collection of expert interviews, combined with latest research insights and thoughts on the most relevant topics and trends linked to the reputation, brand development and management of cities, regions, countries and destinations. This is a book which offers inspiring personal stories and reflections, and at the same time serves as essential know how guide for busy place managers, marketers and developers who care about the reputation and well-being of their community.
9783030671433
Branding (Marketing)
Place marketing
Tourism
Urban economics
910.688 / KAE