An insider's guide to place branding: shaping the identity and reputation of cities, regions and countries
Material type:
TextPublication details: Switzerland Springer 2021 Description: xiii, 289 pISBN: 9783030671433Subject(s): Branding (Marketing) | Place marketing | Tourism | Urban economicsDDC classification: 910.688 Summary: About this book
This professional guidebook highlights brand development and management for cities, regions, countries, and destinations. It presents a unique collection of expert interviews, combined with latest research insights and thoughts on the most relevant topics and trends linked to the reputation, brand development and management of cities, regions, countries and destinations. This is a book which offers inspiring personal stories and reflections, and at the same time serves as essential know how guide for busy place managers, marketers and developers who care about the reputation and well-being of their community.
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Book
|
Indian Institute of Management LRC General Stacks | Public Policy & General Management | 910.688 KAE (Browse shelf(Opens below)) | 1 | Available | 003843 |
About this book
This professional guidebook highlights brand development and management for cities, regions, countries, and destinations. It presents a unique collection of expert interviews, combined with latest research insights and thoughts on the most relevant topics and trends linked to the reputation, brand development and management of cities, regions, countries and destinations. This is a book which offers inspiring personal stories and reflections, and at the same time serves as essential know how guide for busy place managers, marketers and developers who care about the reputation and well-being of their community.
There are no comments on this title.