Brand storytelling in the digital age:
Moin, S. M. A.
Brand storytelling in the digital age: theories, practice and application - Switzerland Palgrave Macmillan 2020 - xvi, 100 p.
Table of contents
Introduction: The Ancient Art of Storytelling and the Language of Marketing
Brand Storytelling: A Review of the Interdisciplinary Literature
Storytelling for Minds: Neuroscience’s Approaches to Branding
Storytelling for Hearts: Brand–Consumer Conversations in the Digital Age
Character and Plot: Narrative Structure and the Art of Archetype Enactment
Conclusion: The Future of Storytelling
9783030590840
Branding (Marketing)
Brand storytelling
658.827 / MOI
Brand storytelling in the digital age: theories, practice and application - Switzerland Palgrave Macmillan 2020 - xvi, 100 p.
Table of contents
Introduction: The Ancient Art of Storytelling and the Language of Marketing
Brand Storytelling: A Review of the Interdisciplinary Literature
Storytelling for Minds: Neuroscience’s Approaches to Branding
Storytelling for Hearts: Brand–Consumer Conversations in the Digital Age
Character and Plot: Narrative Structure and the Art of Archetype Enactment
Conclusion: The Future of Storytelling
9783030590840
Branding (Marketing)
Brand storytelling
658.827 / MOI