Brand storytelling in the digital age: (Record no. 4237)

MARC details
000 -LEADER
fixed length control field 00977nam a22001937a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20221215144339.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 221215b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9783030590840
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number MOI
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Moin, S. M. A.
245 ## - TITLE STATEMENT
Title Brand storytelling in the digital age:
Remainder of title theories, practice and application
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc. Palgrave Macmillan
Place of publication, distribution, etc. Switzerland
Date of publication, distribution, etc. 2020
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 100 p.
365 ## - TRADE PRICE
Price type code EURO
Price amount 54.99
520 ## - SUMMARY, ETC.
Summary, etc. Table of contents<br/><br/>Introduction: The Ancient Art of Storytelling and the Language of Marketing<br/>Brand Storytelling: A Review of the Interdisciplinary Literature<br/>Storytelling for Minds: Neuroscience’s Approaches to Branding<br/>Storytelling for Hearts: Brand–Consumer Conversations in the Digital Age<br/>Character and Plot: Narrative Structure and the Art of Archetype Enactment<br/>Conclusion: The Future of Storytelling
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding (Marketing)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand storytelling
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Bill No Bill Date Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Accession Number Date last seen Copy number Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Marketing IB/IN/779 24-11-2022 Indian Institute of Management LRC Indian Institute of Management LRC General Stacks 12/15/2022 International Book Centre 3040.71   658.827 MOI 004019 12/15/2022 1 4624.66 12/15/2022 Book

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