Using semiotics in retail: leverage consumer insight to engage shoppers and boost sales
Lawes, Rachel
Using semiotics in retail: leverage consumer insight to engage shoppers and boost sales - London Kogan Page Ltd. 2022 - xxii, 271 p.
Table of contents
Section - PART ONE: Case studies - semiotics in real-world retail;
Chapter - 01: Semiotics will change your career in retail or retail marketing;Chapter - 02: How Unilever uses semiotics;
Section - PART TWO: The present day;
Chapter - 03: Desire;Chapter - 04: ‘Premium, natural, sensational!’ How to create meaning;Chapter - 05: Shopper needs and behaviour;Chapter - 06: Shopping and identity;
Section - PART THREE: The future;
Chapter - 07: The future of business;Chapter - 08: The future of consumers;Chapter - 09: The future of retail;Chapter - 10: The future of everything;
Section - PART FOUR: You can do semiotics - tools for retailers;
Chapter - 11: Fast answers to everyday questions;Chapter - 12: Tools for thinking - how to generate ideas using semiotics;
Practical, accessible and based on 20 years of global marketing experience, Using Semiotics in Retail shows retailers of all sizes how to upgrade and empower their marketing, today and for the future. Discover step-by-step how to recognise and design for emerging consumer needs and create meaningful shopper experiences. Learn how to surprise and delight consumers, increase engagement and make shopping easier for everyone. It features case studies and examples from Unilever, Freshippo, H&M, Google, Toyota and many more.
9781398603820
Retail trade
Semiotics
Semiotics in advertising
658.9 / LAW
Using semiotics in retail: leverage consumer insight to engage shoppers and boost sales - London Kogan Page Ltd. 2022 - xxii, 271 p.
Table of contents
Section - PART ONE: Case studies - semiotics in real-world retail;
Chapter - 01: Semiotics will change your career in retail or retail marketing;Chapter - 02: How Unilever uses semiotics;
Section - PART TWO: The present day;
Chapter - 03: Desire;Chapter - 04: ‘Premium, natural, sensational!’ How to create meaning;Chapter - 05: Shopper needs and behaviour;Chapter - 06: Shopping and identity;
Section - PART THREE: The future;
Chapter - 07: The future of business;Chapter - 08: The future of consumers;Chapter - 09: The future of retail;Chapter - 10: The future of everything;
Section - PART FOUR: You can do semiotics - tools for retailers;
Chapter - 11: Fast answers to everyday questions;Chapter - 12: Tools for thinking - how to generate ideas using semiotics;
Practical, accessible and based on 20 years of global marketing experience, Using Semiotics in Retail shows retailers of all sizes how to upgrade and empower their marketing, today and for the future. Discover step-by-step how to recognise and design for emerging consumer needs and create meaningful shopper experiences. Learn how to surprise and delight consumers, increase engagement and make shopping easier for everyone. It features case studies and examples from Unilever, Freshippo, H&M, Google, Toyota and many more.
9781398603820
Retail trade
Semiotics
Semiotics in advertising
658.9 / LAW