Using semiotics in retail: (Record no. 5104)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01931nam a22002177a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230811125703.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230317b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781398603820 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.9 |
| Item number | LAW |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lawes, Rachel |
| 245 ## - TITLE STATEMENT | |
| Title | Using semiotics in retail: |
| Remainder of title | leverage consumer insight to engage shoppers and boost sales |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Kogan Page Ltd. |
| Place of publication, distribution, etc. | London |
| Date of publication, distribution, etc. | 2022 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 271 p. |
| 365 ## - TRADE PRICE | |
| Price type code | GBP |
| Price amount | 29.99 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Table of contents<br/>Section - PART ONE: Case studies - semiotics in real-world retail;<br/>Chapter - 01: Semiotics will change your career in retail or retail marketing;Chapter - 02: How Unilever uses semiotics;<br/>Section - PART TWO: The present day;<br/>Chapter - 03: Desire;Chapter - 04: ‘Premium, natural, sensational!’ How to create meaning;Chapter - 05: Shopper needs and behaviour;Chapter - 06: Shopping and identity;<br/>Section - PART THREE: The future;<br/>Chapter - 07: The future of business;Chapter - 08: The future of consumers;Chapter - 09: The future of retail;Chapter - 10: The future of everything;<br/>Section - PART FOUR: You can do semiotics - tools for retailers;<br/>Chapter - 11: Fast answers to everyday questions;Chapter - 12: Tools for thinking - how to generate ideas using semiotics; |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Practical, accessible and based on 20 years of global marketing experience, Using Semiotics in Retail shows retailers of all sizes how to upgrade and empower their marketing, today and for the future. Discover step-by-step how to recognise and design for emerging consumer needs and create meaningful shopper experiences. Learn how to surprise and delight consumers, increase engagement and make shopping easier for everyone. It features case studies and examples from Unilever, Freshippo, H&M, Google, Toyota and many more. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Retail trade |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Semiotics |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Semiotics in advertising |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Date checked out | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | IN385 | 20-02-2023 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 03/17/2023 | Bharatiya Sahitya Bhavana | 2062.54 | 1 | 658.9 LAW | 004792 | 02/19/2024 | 02/01/2024 | 1 | 3136.95 | 03/17/2023 | Book |