Strategic management and competitive advantage: concepts and cases
Barney, Jay B.
Strategic management and competitive advantage: concepts and cases - 5th - New Delhi Pearson India Education Services Pvt. Ltd. 2017 - xxi, 373 p.
Table of Content
Part 1: THE TOOLS of STRATEGIC ANALYSIS
CHAPTER 1: What Is Strategy and the Strategic Management Process?
CHAPTER 2: Evaluating a Firm's External Environment
CHAPTER 3: Evaluating a Firm's Internal Capabilities
End-of-Part 1 Cases
Part 2: BUSINESS-LEVEL STRATEGIES
CHAPTER 4: Cost Leadership
CHAPTER 5: Product Differentiation
End-of-Part 2 Cases
Part 3: CORPORATE STRATEGIES
CHAPTER 6: Vertical Integration
CHAPTER 7: Corporate Diversification
CHAPTER 8: Organizing to Implement Corporate Diversification
CHAPTER 9: Strategic Alliances
CHAPTER 10: Mergers and Acquisitions
CHAPTER 11: International Strategies
End-of-Part 3 Cases
Strategic Management and Competitive Advantage, 5e, is the first undergraduate textbook to introduce a theory-based, multi-chapter organizing framework to add additional structure to the field of strategic management. The authors have focused on presenting material that answers the question: does this concept help students analyze real business situations? This carefully crafted approach provides students with all the tools necessary for strategic analysis.
9789332559400
Strategic planning
Industrial management
Competition
Industrial management
658.4012 / BAR
Strategic management and competitive advantage: concepts and cases - 5th - New Delhi Pearson India Education Services Pvt. Ltd. 2017 - xxi, 373 p.
Table of Content
Part 1: THE TOOLS of STRATEGIC ANALYSIS
CHAPTER 1: What Is Strategy and the Strategic Management Process?
CHAPTER 2: Evaluating a Firm's External Environment
CHAPTER 3: Evaluating a Firm's Internal Capabilities
End-of-Part 1 Cases
Part 2: BUSINESS-LEVEL STRATEGIES
CHAPTER 4: Cost Leadership
CHAPTER 5: Product Differentiation
End-of-Part 2 Cases
Part 3: CORPORATE STRATEGIES
CHAPTER 6: Vertical Integration
CHAPTER 7: Corporate Diversification
CHAPTER 8: Organizing to Implement Corporate Diversification
CHAPTER 9: Strategic Alliances
CHAPTER 10: Mergers and Acquisitions
CHAPTER 11: International Strategies
End-of-Part 3 Cases
Strategic Management and Competitive Advantage, 5e, is the first undergraduate textbook to introduce a theory-based, multi-chapter organizing framework to add additional structure to the field of strategic management. The authors have focused on presenting material that answers the question: does this concept help students analyze real business situations? This carefully crafted approach provides students with all the tools necessary for strategic analysis.
9789332559400
Strategic planning
Industrial management
Competition
Industrial management
658.4012 / BAR