Customer in the boardroom?: crafting customer-based business strategy
Bijapurkar, Rama
Customer in the boardroom?: crafting customer-based business strategy - Haryana Penguin Random House India 2021 - xxiii, 269 p. - IIM Ahmedabad Business Books .
The business strategies of most companies in India are marked by the supply-sided, tunnel vision of the market and obsessively competitor-centred approaches. Customer in the Boardroom highlights the need for companies to embed customer centricity into the heart of their business strategy development process, if they are to continue to grow profitably and secure their future.
Rama Bijapurkar presents a compelling treatise on how to develop business strategy around the world of customers rather than the world of competitors. She draws a sharp distinction between the ‘market = industry size’ and the ‘market = customers with needs’ bases for developing business strategy.
Replete with anecdotes, examples and cases from India Inc, the book draws on the author’s vast experience in consulting and teaching and places equal emphasis on both the theory and the practice of bringing the customer into the boardroom.
(https://www.penguin.co.in/book/customer-in-the-boardroom/)
9780143461302
Customer relations-Management
Strategic planning
658.4012 / BIJ
Customer in the boardroom?: crafting customer-based business strategy - Haryana Penguin Random House India 2021 - xxiii, 269 p. - IIM Ahmedabad Business Books .
The business strategies of most companies in India are marked by the supply-sided, tunnel vision of the market and obsessively competitor-centred approaches. Customer in the Boardroom highlights the need for companies to embed customer centricity into the heart of their business strategy development process, if they are to continue to grow profitably and secure their future.
Rama Bijapurkar presents a compelling treatise on how to develop business strategy around the world of customers rather than the world of competitors. She draws a sharp distinction between the ‘market = industry size’ and the ‘market = customers with needs’ bases for developing business strategy.
Replete with anecdotes, examples and cases from India Inc, the book draws on the author’s vast experience in consulting and teaching and places equal emphasis on both the theory and the practice of bringing the customer into the boardroom.
(https://www.penguin.co.in/book/customer-in-the-boardroom/)
9780143461302
Customer relations-Management
Strategic planning
658.4012 / BIJ