Customer in the boardroom?: (Record no. 5982)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01613nam a22002057a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240212114950.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240212b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780143461302 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.4012 |
| Item number | BIJ |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bijapurkar, Rama |
| 245 ## - TITLE STATEMENT | |
| Title | Customer in the boardroom?: |
| Remainder of title | crafting customer-based business strategy |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Penguin Random House India |
| Place of publication, distribution, etc. | Haryana |
| Date of publication, distribution, etc. | 2021 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiii, 269 p. |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 399.00 |
| 490 ## - SERIES STATEMENT | |
| Series statement | IIM Ahmedabad Business Books |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The business strategies of most companies in India are marked by the supply-sided, tunnel vision of the market and obsessively competitor-centred approaches. Customer in the Boardroom highlights the need for companies to embed customer centricity into the heart of their business strategy development process, if they are to continue to grow profitably and secure their future.<br/><br/>Rama Bijapurkar presents a compelling treatise on how to develop business strategy around the world of customers rather than the world of competitors. She draws a sharp distinction between the ‘market = industry size’ and the ‘market = customers with needs’ bases for developing business strategy.<br/><br/>Replete with anecdotes, examples and cases from India Inc, the book draws on the author’s vast experience in consulting and teaching and places equal emphasis on both the theory and the practice of bringing the customer into the boardroom.<br/><br/>(https://www.penguin.co.in/book/customer-in-the-boardroom/) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Customer relations-Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Strategic planning |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | TB3444 | 24-01-2024 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 02/12/2024 | Technical Bureau India Pvt. Ltd. | 277.30 | 658.4012 BIJ | 005766 | 02/12/2024 | 1 | 399.00 | 02/12/2024 | Book |