Normal view MARC view ISBD view

The advertising and promotion challenge: vaguely right or precisely wrong?

Lodish, Leonard M.

The advertising and promotion challenge: vaguely right or precisely wrong? - New York Oxford University Press, Inc. 1986 - xiii, 188 p.

ISBN: 0195037022

Subjects--Topical Terms:
Advertising
Sales promotion

Dewey Class. No.: 659.1 / LOD

Print
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)