The advertising and promotion challenge: vaguely right or precisely wrong?

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Material type: Text

TextPublication details: New York Oxford University Press, Inc. 1986Description: xiii, 188 pISBN:

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Marketing	659.1 LOD (Browse shelf(Opens below))	1	Available		G00022

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