Salesforce marketing cloud for dummies (Record no. 1929)

MARC details
000 -LEADER
fixed length control field 01369nam a22002537a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220223155217.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788126572656
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.872
Item number BUL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Bullock, Chester
245 ## - TITLE STATEMENT
Title Salesforce marketing cloud for dummies
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc. Wiley India Pvt. Ltd.
Place of publication, distribution, etc. New Delhi
Date of publication, distribution, etc. 2018
300 ## - PHYSICAL DESCRIPTION
Extent xii, 344 p.
365 ## - TRADE PRICE
Price type code INR
Price amount 699 p.
520 ## - SUMMARY, ETC.
Summary, etc. Description<br/>Salesforce Marketing Cloud For Dummies will help you make the most of your investment in this exciting digital marketing suite of products. Use Salesforce Marketing Cloud to personalize your customers' journey, whether they are visiting you on the web, via their mobile device, or on Facebook. Discover how you can set-up and establish the data sets that are most important to your job function, use the robust e-mail tool for your direct marketing campaign, engage your customers on mobile devices, and use predictive intelligence to achieve optimal engagement across the customer journey.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Salesforce (Online service)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing--Management--Data processing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Customer relations--Management--Data processing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Cloud computing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Pollard, Mark
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Bill No Bill Date Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Accession Number Date last seen Copy number Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Marketing 31672 10-02-2022 Indian Institute of Management LRC Indian Institute of Management LRC General Stacks 02/23/2022 University Book House Pvt. Ltd. 489.30   658.872 BUL 001897 02/23/2022 1 499.00 02/23/2022 Book

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