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Salesforce marketing cloud for dummies

By: Bullock, ChesterContributor(s): Pollard, MarkMaterial type: TextTextPublication details: New Delhi Wiley India Pvt. Ltd. 2018 Description: xii, 344 pISBN: 9788126572656Subject(s): Internet marketing | Salesforce (Online service) | Marketing--Management--Data processing | Customer relations--Management--Data processing | Marketing | Cloud computingDDC classification: 658.872 Summary: Description Salesforce Marketing Cloud For Dummies will help you make the most of your investment in this exciting digital marketing suite of products. Use Salesforce Marketing Cloud to personalize your customers' journey, whether they are visiting you on the web, via their mobile device, or on Facebook. Discover how you can set-up and establish the data sets that are most important to your job function, use the robust e-mail tool for your direct marketing campaign, engage your customers on mobile devices, and use predictive intelligence to achieve optimal engagement across the customer journey.
List(s) this item appears in: Marketing | Business Communication
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Item type Current library Collection Call number Copy number Status Date due Barcode
Book Book Indian Institute of Management LRC
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Marketing 658.872 BUL (Browse shelf(Opens below)) 1 Available 001897

Description
Salesforce Marketing Cloud For Dummies will help you make the most of your investment in this exciting digital marketing suite of products. Use Salesforce Marketing Cloud to personalize your customers' journey, whether they are visiting you on the web, via their mobile device, or on Facebook. Discover how you can set-up and establish the data sets that are most important to your job function, use the robust e-mail tool for your direct marketing campaign, engage your customers on mobile devices, and use predictive intelligence to achieve optimal engagement across the customer journey.

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