Advertising and integrated brand promotion (Record no. 2134)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01501nam a22002537a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220224104349.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220224b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789386668639 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | OGU |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | O'Guinn, Thomas Clayton |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and integrated brand promotion |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Cengage Learning India Pvt. Ltd. |
| Place of publication, distribution, etc. | New Delhi |
| Date of publication, distribution, etc. | 2019 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 407 p. |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 699.00 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Advertising and Integrated Brand Promotion with CourseMate 7th Edition Show your students how good advertising is the result of hard work and careful planning with the exciting new ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E from leading authors Oand'Guinn/Allen/Semenik/Close. This clearly written text brings a solid understanding of advertising strategy to life with more dynamic visuals and graphic examples than ever before. Todayand's most contemporary ads and exhibits help provide the innovative, integrated learning experience your students need for advertising results and business success. A comprehensive online companion to the printed text provides integrated discussion of video and other medium heretofore unavailable to be illustrated in traditional |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising media planning |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Branding (Marketing) |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Semenik, Richard J. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Allen, Chris T. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Scheinbaum, Angeline Close |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type | Bill No | Bill Date |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 02/24/2022 | Technical Bureau India Pvt. Ltd. | 489.30 | 659.1 OGU | 001903 | 02/24/2022 | 1 | 699.00 | 02/24/2022 | Book | TB5369 | 12-02-2022 |