Advertising and integrated brand promotion
Material type:
TextPublication details: New Delhi Cengage Learning India Pvt. Ltd. 2019 Edition: 7thDescription: xx, 407 pISBN: 9789386668639Subject(s): Advertising | Advertising media planning | Branding (Marketing)DDC classification: 659.1 Summary: Advertising and Integrated Brand Promotion with CourseMate 7th Edition Show your students how good advertising is the result of hard work and careful planning with the exciting new ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E from leading authors Oand'Guinn/Allen/Semenik/Close. This clearly written text brings a solid understanding of advertising strategy to life with more dynamic visuals and graphic examples than ever before. Todayand's most contemporary ads and exhibits help provide the innovative, integrated learning experience your students need for advertising results and business success. A comprehensive online companion to the printed text provides integrated discussion of video and other medium heretofore unavailable to be illustrated in traditional
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Indian Institute of Management LRC General Stacks | Marketing | 659.1 OGU (Browse shelf(Opens below)) | 1 | Available | 001903 |
Advertising and Integrated Brand Promotion with CourseMate 7th Edition Show your students how good advertising is the result of hard work and careful planning with the exciting new ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E from leading authors Oand'Guinn/Allen/Semenik/Close. This clearly written text brings a solid understanding of advertising strategy to life with more dynamic visuals and graphic examples than ever before. Todayand's most contemporary ads and exhibits help provide the innovative, integrated learning experience your students need for advertising results and business success. A comprehensive online companion to the printed text provides integrated discussion of video and other medium heretofore unavailable to be illustrated in traditional
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