9 brand shaastras: nine successful brand strategies to build winning brands (Record no. 218)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01411nam a22002057a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210219170957.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190827b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788132102298 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | KAP |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kapoor, Jagdeep |
| 245 ## - TITLE STATEMENT | |
| Title | 9 brand shaastras: nine successful brand strategies to build winning brands |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Sage Publications India Pvt. Ltd |
| Place of publication, distribution, etc. | New Delhi |
| Date of publication, distribution, etc. | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 91 p. |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 395.00 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | PrefaceThe Nine Brand Shaastras The Need Shaastra: Brand Category Growth Strategy The Seed Shaastra: Brand Idea Growth Strategy The Heed Shaastra: Brand Awareness Growth Strategy The Deed Shaastra: Brand Trials Growth Strategy The Feed Shaastra: Brand Repeats Growth Strategy The Speed Shaastra: Brand Sales Growth Strategy The Creed Shaastra: Brand Trust Growth Strategy The Breed Shaastra: Brand Market Share Growth Strategy The Exceed Shaastra: Brand Profit Growth Strategy Succeed |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Discusses key brand building elements such as brand awareness growth strategy and brand market share growth strategy. This book with its simple frameworks and immensely practical insights is suitable for marketing professionals. It is also a useful tool-kit for management students and those who wish to learn the art of successful brand building. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Customer relations |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Date checked out | Copy number | Cost, replacement price | Price effective from | Koha item type | Bill No | Bill Date |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 06/17/2019 | Overseas Press India Private | 284.40 | 1 | 658.827 KAP | 000524 | 10/13/2022 | 10/07/2022 | 1 | 395.00 | 08/27/2019 | Book | IN28348 | 22-05-2019 |