Segmentation, revenue management and pricing analytics (Record no. 224)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01888nam a22002177a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190827190422.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190827b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781138673182 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.1554 |
| Item number | BOD |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bodea, Tudor |
| 245 ## - TITLE STATEMENT | |
| Title | Segmentation, revenue management and pricing analytics |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Routledge |
| Place of publication, distribution, etc. | New York |
| Date of publication, distribution, etc. | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | ix, 255 p. |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 1195.00 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Table of Content<br/>ch. 1 The Ideas Behind Customer Segmentation --<br/>ch. 2 Forecasting --<br/>ch. 3 Promotion Forecasting --<br/>ch. 4 Capacity-Based Revenue Management --<br/>ch. 5 Unconstraining --<br/>ch. 6 Pricing Analytics --<br/>ch. 7 Dynamic and Markdown Pricing --<br/>ch. 8 Pricing in Business-to-Business Environments --<br/>ch. 9 Customer Behavior Aspects of Pricing |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The practices of revenue management and pricing analytics have transformed the transportation and hospitality industries, and are increasingly important in industries as diverse as retail, telecommunications, banking, health care and manufacturing. Segmentation, Revenue Management and Pricing Analytics guides students and professionals on how to identify and exploit revenue management and pricing opportunities in different business contexts. Bodea and Ferguson introduce concepts and quantitative methods for improving profit through capacity allocation and pricing. Whereas most marketing textbooks cover more traditional, qualitative methods for determining customer segments and prices, this book uses historical sales data with mathematical optimization to make those decisions. With hands-on practice and a fundamental understanding of some of the most common analytical models, readers will be able to make smarter business decisions and higher profits |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Market segmentation |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Revenue management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ferguson, Mark, |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Accession Number | Date last seen | Date checked out | Copy number | Cost, replacement price | Price effective from | Koha item type | Bill No | Bill Date |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Operations Management & Quantitative Techniques | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 06/17/2019 | Overseas Press India Private | 860.40 | 1 | 1 | 658.1554 BOD | 000528 | 04/28/2020 | 10/31/2019 | 1 | 1195.00 | 08/27/2019 | Book | IN28348 | 22-05-2019 |