Brand management: the Indian context (Record no. 2331)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01095nam a22002177a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220309163852.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220309b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788125914273 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8270954 |
| Item number | MOO |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Moorthi, Y. L. R. |
| 245 ## - TITLE STATEMENT | |
| Title | Brand management: the Indian context |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Vikas Publishing House Pvt. Ltd. |
| Place of publication, distribution, etc. | New Delhi |
| Date of publication, distribution, etc. | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 171 p. |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 399.00 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | 1. Brand Success<br/>2. Brand Equity<br/>3. Brand Extension<br/>4. Brand Personality<br/>5. Brand Repositioning |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Bridging the gap between theoretical aspects of brand management and the reality of the Indian Market, this crisp and compact book covers five essential topics including brand success, brand equity, brand extension, brand personality and brand repositioning.<br/>The book targets product/brand managers, senior and middle level marketing managers and postgraduate students of management. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand name products--Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Health products--Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Product management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Date checked out | Copy number | Cost, replacement price | Price effective from | Koha item type | Bill No | Bill Date |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 03/09/2022 | Technical Bureau India Pvt. Ltd. | 267.33 | 1 | 658.8270954 MOO | 002107 | 12/02/2023 | 11/16/2023 | 1 | 399.00 | 03/09/2022 | Book | TB5583 | 02-03-2022 | ||||
| Dewey Decimal Classification | Marketing | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 03/09/2022 | Technical Bureau India Pvt. Ltd. | 267.33 | 658.8270954 MOO | 002108 | 03/09/2022 | 2 | 399.00 | 03/09/2022 | Book | TB5583 | 02-03-2022 |