Brand management: the Indian context

By: Moorthi, Y. L. R Material type: Text

TextPublication details: New Delhi Vikas Publishing House Pvt. Ltd. 2018 Description: xi, 171 pISBN: 9788125914273Subject(s): Brand name products--Management | Health products--Marketing | Product managementDDC classification: 658.8270954 Summary: Bridging the gap between theoretical aspects of brand management and the reality of the Indian Market, this crisp and compact book covers five essential topics including brand success, brand equity, brand extension, brand personality and brand repositioning. The book targets product/brand managers, senior and middle level marketing managers and postgraduate students of management.

List(s) this item appears in: Marketing | Finance & Accounting

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Marketing	658.8270954 MOO (Browse shelf(Opens below))	1	Available		002107
Book	Indian Institute of Management LRC General Stacks	Marketing	658.8270954 MOO (Browse shelf(Opens below))	2	Available		002108

1. Brand Success
2. Brand Equity
3. Brand Extension
4. Brand Personality
5. Brand Repositioning

Bridging the gap between theoretical aspects of brand management and the reality of the Indian Market, this crisp and compact book covers five essential topics including brand success, brand equity, brand extension, brand personality and brand repositioning.
The book targets product/brand managers, senior and middle level marketing managers and postgraduate students of management.

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