Big picture strategy: (Record no. 4065)

MARC details
000 -LEADER
fixed length control field 02451nam a22002177a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20221129161919.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 221129b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781119712060
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.4012
Item number DAP
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Dapena-Baron, Marta
245 ## - TITLE STATEMENT
Title Big picture strategy:
Remainder of title the six choices that will transform your business
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc. John Wiley & Sons, Inc.
Place of publication, distribution, etc. New Jersey
Date of publication, distribution, etc. 2021
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 250 p.
365 ## - TRADE PRICE
Price type code USD
Price amount 24.95
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note TABLE OF CONTENTS<br/>Introduction vii<br/><br/>1 Your Strategy, Your Choices 1<br/><br/>2 Four Go-to-Market Strategies 25<br/><br/>3 Brands 47<br/><br/>4 The Business Category 75<br/><br/>5 Bodies: The Customer Focus 99<br/><br/>6 Customer Beliefs 125<br/><br/>7 Behaviors: Designing Brand Customer Experiences 157<br/><br/>8 Benchmarks: Learning from Our Work 197<br/><br/>Notes 219<br/><br/>Acknowledgments 227<br/><br/>About the Author 229<br/><br/>Index 231
520 ## - SUMMARY, ETC.
Summary, etc. DESCRIPTION<br/>Develop winning brand strategies by focusing your team on the key strategic choices that drive organizational growth and learning. This book presents a system of six practical choices that articulate exactly how to launch and grow brands.<br/><br/>Big Picture Strategy shows readers how limiting and focusing the strategic options available to company stakeholders can unlock previously inaccessible levels of productivity and growth.<br/><br/>Strategist, consultant, and author Marta Dapena Barón describes the six key decisions facing organizations and teams today and how to develop a winning strategy by approaching these decisions systematically. The book includes discussions of: <br/><br/>The critical choices that leaders must make to define a marketing strategy and to align their teams to be able to execute on it<br/>The four strategies companies use to launch and grow brands successfully<br/>How to use strategy-integrated metrics to promote continuous learning in organizations<br/>How to increase communications efficiency in commercial organizations through the use of a common vocabulary to frame customer-based issues<br/>Unlike many of its competitors, Big Picture Strategy does not pretend that your organization has unlimited resources or capacity to pursue every area of possible strategic advantage. Instead, the author lays out a systematic and integrated choice-based framework that will drive growth in your organization for years to come.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Strategic planning
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Business planning
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Decision making
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Bill No Bill Date Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Accession Number Date last seen Copy number Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Public Policy & General Management IN175 27-10-2022 Indian Institute of Management LRC Indian Institute of Management LRC General Stacks 11/29/2022 Bharatiya Sahitya Bhavana 1356.67   658.4012 DAP 003797 11/29/2022 1 2063.37 11/29/2022 Book

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