Big picture strategy: the six choices that will transform your business

By:

Dapena-Baron, Marta

Material type: Text

TextPublication details: John Wiley & Sons, Inc. New Jersey 2021Description: xiv, 250 pISBN:

9781119712060

Subject(s):

DDC classification:

658.4012 DAP

Summary: DESCRIPTION Develop winning brand strategies by focusing your team on the key strategic choices that drive organizational growth and learning. This book presents a system of six practical choices that articulate exactly how to launch and grow brands. Big Picture Strategy shows readers how limiting and focusing the strategic options available to company stakeholders can unlock previously inaccessible levels of productivity and growth. Strategist, consultant, and author Marta Dapena Barón describes the six key decisions facing organizations and teams today and how to develop a winning strategy by approaching these decisions systematically. The book includes discussions of: The critical choices that leaders must make to define a marketing strategy and to align their teams to be able to execute on it The four strategies companies use to launch and grow brands successfully How to use strategy-integrated metrics to promote continuous learning in organizations How to increase communications efficiency in commercial organizations through the use of a common vocabulary to frame customer-based issues Unlike many of its competitors, Big Picture Strategy does not pretend that your organization has unlimited resources or capacity to pursue every area of possible strategic advantage. Instead, the author lays out a systematic and integrated choice-based framework that will drive growth in your organization for years to come.

List(s) this item appears in: Public Policy & General Management

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Public Policy & General Management	658.4012 DAP (Browse shelf(Opens below))	1	Available		003797

TABLE OF CONTENTS
Introduction vii

1 Your Strategy, Your Choices 1

2 Four Go-to-Market Strategies 25

3 Brands 47

4 The Business Category 75

5 Bodies: The Customer Focus 99

6 Customer Beliefs 125

7 Behaviors: Designing Brand Customer Experiences 157

8 Benchmarks: Learning from Our Work 197

Notes 219

Acknowledgments 227

About the Author 229

Index 231

DESCRIPTION
Develop winning brand strategies by focusing your team on the key strategic choices that drive organizational growth and learning. This book presents a system of six practical choices that articulate exactly how to launch and grow brands.

Big Picture Strategy shows readers how limiting and focusing the strategic options available to company stakeholders can unlock previously inaccessible levels of productivity and growth.

Strategist, consultant, and author Marta Dapena Barón describes the six key decisions facing organizations and teams today and how to develop a winning strategy by approaching these decisions systematically. The book includes discussions of:

The critical choices that leaders must make to define a marketing strategy and to align their teams to be able to execute on it
The four strategies companies use to launch and grow brands successfully
How to use strategy-integrated metrics to promote continuous learning in organizations
How to increase communications efficiency in commercial organizations through the use of a common vocabulary to frame customer-based issues
Unlike many of its competitors, Big Picture Strategy does not pretend that your organization has unlimited resources or capacity to pursue every area of possible strategic advantage. Instead, the author lays out a systematic and integrated choice-based framework that will drive growth in your organization for years to come.

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