AI strategy for sales and marketing: (Record no. 5074)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01658 a2200217 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230317101942.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230317b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781398602007 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.80028563 |
| Item number | KIN |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | King, Katie |
| 245 ## - TITLE STATEMENT | |
| Title | AI strategy for sales and marketing: |
| Remainder of title | connecting marketing, sales and customer experience |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Kogan Page Ltd. |
| Place of publication, distribution, etc. | London |
| Date of publication, distribution, etc. | 2022 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 274 p. |
| 365 ## - TRADE PRICE | |
| Price type code | GBP |
| Price amount | 29.99 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Table of contents<br/>Chapter - 01: AI and the future of work and society;Chapter - 02: Strategic AI tools for marketing, sales and CX;Chapter - 03: How AI is reshaping the world of retail and hospitality;Chapter - 04: Driving change in the automotive and manufacturing sectors;Chapter - 05: Optimizing AI data insights in finance, law and insurance;Chapter - 06: Revolutionizing customer support in the telecoms sector;Chapter - 07: New economic model for the robot revolution;Chapter - 08: A framework for AI success;Chapter - 09: Flourish or self-destruct?; |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | AI Strategy for Sales and Marketing presents a framework for understanding how AI can boost customer-centricity and sales by creating a connected strategy that delivers value today and into the future. Supported by practical tips and advice throughout, it covers topics including personalization, upskilling, customer experience for both on and offline shopping channels and the importance of using AI responsibly to create consumer trust. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing--Technological innovations |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Selling--Technological innovations |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Artificial intelligence |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type | Bill No | Bill Date |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 03/17/2023 | Bharatiya Sahitya Bhavana | 2062.54 | 658.80028563 KIN | 004791 | 03/17/2023 | 1 | 3136.95 | 03/17/2023 | Book | IN385 | 20-02-2023 |