AI strategy for sales and marketing: connecting marketing, sales and customer experience
Publication details: London Kogan Page Ltd. 2022 Description: xi, 274 pISBN: 9781398602007Subject(s): Marketing--Technological innovations | Selling--Technological innovations | Artificial intelligenceDDC classification: 658.80028563 Summary: AI Strategy for Sales and Marketing presents a framework for understanding how AI can boost customer-centricity and sales by creating a connected strategy that delivers value today and into the future. Supported by practical tips and advice throughout, it covers topics including personalization, upskilling, customer experience for both on and offline shopping channels and the importance of using AI responsibly to create consumer trust.| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Indian Institute of Management LRC General Stacks | Marketing | 658.80028563 KIN (Browse shelf(Opens below)) | 1 | Available | 004791 |
Table of contents
Chapter - 01: AI and the future of work and society;Chapter - 02: Strategic AI tools for marketing, sales and CX;Chapter - 03: How AI is reshaping the world of retail and hospitality;Chapter - 04: Driving change in the automotive and manufacturing sectors;Chapter - 05: Optimizing AI data insights in finance, law and insurance;Chapter - 06: Revolutionizing customer support in the telecoms sector;Chapter - 07: New economic model for the robot revolution;Chapter - 08: A framework for AI success;Chapter - 09: Flourish or self-destruct?;
AI Strategy for Sales and Marketing presents a framework for understanding how AI can boost customer-centricity and sales by creating a connected strategy that delivers value today and into the future. Supported by practical tips and advice throughout, it covers topics including personalization, upskilling, customer experience for both on and offline shopping channels and the importance of using AI responsibly to create consumer trust.
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