MARC details
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| fixed length control field |
04008nam a22002417a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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20211113111808.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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200303b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9789353433703 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
339.46091724 |
| Item number |
PRA |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Prahalad, C. K. |
| 245 ## - TITLE STATEMENT |
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| Title |
The fortune at the bottom of the pyramid: eradicating poverty through profits |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Name of publisher, distributor, etc. |
Pearson India Education Services Pvt. Ltd. |
| Place of publication, distribution, etc. |
New Delhi |
| Date of publication, distribution, etc. |
2019 |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
360 p. |
| 365 ## - TRADE PRICE |
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| Price type code |
INR |
| Price amount |
499.00 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
able of Content<br/>Preface <br/>Guide to Readers <br/>Part I Private Sector and Poverty: Progress During 2004-2009 <br/>New Introduction: Private Sector and Poverty: Progress During 2004-2009 <br/>Part II The Original Text of the Book <br/>Chapter 1 The Market at the Bottom of the Pyramid <br/>Chapter 2 Products and Services for the BOP <br/>Chapter 3 BOP: A Global Opportunity <br/>Chapter 4 The Ecosystem for Wealth Creation <br/>Chapter 5 Reducing Corruption: Transaction Governance Capacity <br/>Chapter 6 Development as Social Transformation <br/>Part III CEO Reactions to the Concept and the Book <br/>Microsoft <br/>Bharti Airtel--Empowering the Villages of India <br/>Reuters Market Light and The Fortune at the Bottom of the Pyramid <br/>Royal DSM <br/>ING <br/>GlaxoSmithKline <br/>Unilever <br/>Philips Electronics--Improving Health and Well-Being at the Base of the Pyramid <br/>University of Maastricht <br/>Acumen Fund <br/>Part IV Case Studies and CEO Comments <br/>Jaipur Rugs: Connecting Rural India to Global Markets <br/>Casas Bahia: Retail for the Poor <br/>CEMEX: Homes for the Poor <br/>Hindustan Unilever: Lifebuoy Soap <br/>Hindustan Unilever: Iodized Salt (Annapurna Salt) <br/>Jaipur Foot: Prosthetics for the Poor <br/>Aravind Eye Care: The Most Precious Gift <br/>ICICI: Financial Services for the Poor <br/>ITC e-Choupal: Technology for the Poor <br/>Voxiva: Health Alerts for All <br/>Biographies of the Researchers and Writers of the Success Case Studies from The Fortune at the Bottom of the Pyramid <br/>Part V Video Clips (on CD)<br/>Jaipur Rugs<br/>Casas Bahia<br/>CEMEX<br/>Annapurna Salt<br/>Hindustan Lever Limited<br/>Jaipur Foot<br/>Aravind Eye Care<br/>ICICI Bank<br/>ITC e-Choupal<br/>EID Parry<br/>Voxiva<br/>Andhra Pradesh<br/>Index |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc. |
Drawing on Prahalad's breakthrough insights in The Fortune at the Bottom of the Pyramid, great companies worldwide have sought to identify, build, and profit from new markets amongst the world's several billion poorest people, while at the same time helping to alleviate poverty. Five years after its first publication, this book's ideas are no longer "theory": they are proven, profitable reality. In the 5th Anniversary Edition, Prahalad thoroughly updates his book to reveal all that's been learned about competing and profiting "at the bottom of the pyramid." Prahalad outlines the latest strategies and tactics that companies are utilizing to succeed in the developing world. He interviews several innovative CEOs to discuss what they've learned from their own initiatives, including the Unilever business leader who's built a billion-dollar business in India. You'll find a new case study on Jaipur Rugs' innovative new global supply chain updates to earlier editions' key cases and up-to-the-minute information on the evolution of key industries such as wireless, agribusiness, healthcare, consumer goods, and finance. Prahalad also offers an up-to-date assessment of the key questions his ideas raised: Is there truly a market? Is there scale? Is there profit? Is there innovation? Is this a global opportunity? Five years ago, executives could be hopeful that the answers to these questions would be positive. Now, as Prahalad demonstrates, they can be certain of it.<br/><br/> |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Developing countries |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Non-governmental organizations |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Economic assistance |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
International business enterprises--Social aspects |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Globalization--Economic aspects |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Book |