The fortune at the bottom of the pyramid: eradicating poverty through profits
Material type:
TextPublication details: New Delhi Pearson India Education Services Pvt. Ltd. 2019 Description: 360 pISBN: 9789353433703Subject(s): Developing countries | Non-governmental organizations | Economic assistance | International business enterprises--Social aspects | Globalization--Economic aspectsDDC classification: 339.46091724 Summary: Drawing on Prahalad's breakthrough insights in The Fortune at the Bottom of the Pyramid, great companies worldwide have sought to identify, build, and profit from new markets amongst the world's several billion poorest people, while at the same time helping to alleviate poverty. Five years after its first publication, this book's ideas are no longer "theory": they are proven, profitable reality. In the 5th Anniversary Edition, Prahalad thoroughly updates his book to reveal all that's been learned about competing and profiting "at the bottom of the pyramid." Prahalad outlines the latest strategies and tactics that companies are utilizing to succeed in the developing world. He interviews several innovative CEOs to discuss what they've learned from their own initiatives, including the Unilever business leader who's built a billion-dollar business in India. You'll find a new case study on Jaipur Rugs' innovative new global supply chain updates to earlier editions' key cases and up-to-the-minute information on the evolution of key industries such as wireless, agribusiness, healthcare, consumer goods, and finance. Prahalad also offers an up-to-date assessment of the key questions his ideas raised: Is there truly a market? Is there scale? Is there profit? Is there innovation? Is this a global opportunity? Five years ago, executives could be hopeful that the answers to these questions would be positive. Now, as Prahalad demonstrates, they can be certain of it.
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Book
|
Indian Institute of Management LRC General Stacks | Public Policy & General Management | 339.46091724 PRA (Browse shelf(Opens below)) | 1 | Available | 000858 |
able of Content
Preface
Guide to Readers
Part I Private Sector and Poverty: Progress During 2004-2009
New Introduction: Private Sector and Poverty: Progress During 2004-2009
Part II The Original Text of the Book
Chapter 1 The Market at the Bottom of the Pyramid
Chapter 2 Products and Services for the BOP
Chapter 3 BOP: A Global Opportunity
Chapter 4 The Ecosystem for Wealth Creation
Chapter 5 Reducing Corruption: Transaction Governance Capacity
Chapter 6 Development as Social Transformation
Part III CEO Reactions to the Concept and the Book
Microsoft
Bharti Airtel--Empowering the Villages of India
Reuters Market Light and The Fortune at the Bottom of the Pyramid
Royal DSM
ING
GlaxoSmithKline
Unilever
Philips Electronics--Improving Health and Well-Being at the Base of the Pyramid
University of Maastricht
Acumen Fund
Part IV Case Studies and CEO Comments
Jaipur Rugs: Connecting Rural India to Global Markets
Casas Bahia: Retail for the Poor
CEMEX: Homes for the Poor
Hindustan Unilever: Lifebuoy Soap
Hindustan Unilever: Iodized Salt (Annapurna Salt)
Jaipur Foot: Prosthetics for the Poor
Aravind Eye Care: The Most Precious Gift
ICICI: Financial Services for the Poor
ITC e-Choupal: Technology for the Poor
Voxiva: Health Alerts for All
Biographies of the Researchers and Writers of the Success Case Studies from The Fortune at the Bottom of the Pyramid
Part V Video Clips (on CD)
Jaipur Rugs
Casas Bahia
CEMEX
Annapurna Salt
Hindustan Lever Limited
Jaipur Foot
Aravind Eye Care
ICICI Bank
ITC e-Choupal
EID Parry
Voxiva
Andhra Pradesh
Index
Drawing on Prahalad's breakthrough insights in The Fortune at the Bottom of the Pyramid, great companies worldwide have sought to identify, build, and profit from new markets amongst the world's several billion poorest people, while at the same time helping to alleviate poverty. Five years after its first publication, this book's ideas are no longer "theory": they are proven, profitable reality. In the 5th Anniversary Edition, Prahalad thoroughly updates his book to reveal all that's been learned about competing and profiting "at the bottom of the pyramid." Prahalad outlines the latest strategies and tactics that companies are utilizing to succeed in the developing world. He interviews several innovative CEOs to discuss what they've learned from their own initiatives, including the Unilever business leader who's built a billion-dollar business in India. You'll find a new case study on Jaipur Rugs' innovative new global supply chain updates to earlier editions' key cases and up-to-the-minute information on the evolution of key industries such as wireless, agribusiness, healthcare, consumer goods, and finance. Prahalad also offers an up-to-date assessment of the key questions his ideas raised: Is there truly a market? Is there scale? Is there profit? Is there innovation? Is this a global opportunity? Five years ago, executives could be hopeful that the answers to these questions would be positive. Now, as Prahalad demonstrates, they can be certain of it.
There are no comments on this title.